How can you use Video Marketing to help your business?
Make a welcome video for your website
Make a new product demo
Build excitement with a “teaser” video for an upcoming webinar
Create a testimonial video
Promote a new service with a video
“Thank you” video to your customers for a great year
Send video in an email campaign
Video can help your website “get found”. Google loves video; it loves video so much that Google bought YouTube back in 2006, In fact, YouTube is the second largest search engine in the world behind – you guessed it – Google.
Video can help your website’s “stickiness”. If you manage to get prospects to your site. And these are prospects, by the way. That’s the great thing about searches. Unlike the “spray and pray” approach of radio, TV and newspaper advertising, when prospects find you on the internet, they are actively seeking your services.
The problem with getting prospects to your site is that now you have to keep them there. Today’s “caffeniated clickers” open 10 or 15 browser tabs and start closing them almost as fast as they are opened. Unless you engage them – and the best way to do that is with video, they are gone.
Video engages the viewer like no other medium. Tell a good story, answer a question, solve a problem and you connect with your prospect on a conscious and subconscious level. You begin to build the “know, like and trust” parts of a relationship before you ever meet.
The great thing about video is that it can be put many other places than just your website – YouTube, Dailymotion, and Metacafe to name a few. Each of these locations is another opportunity for the search engines to find your company. More importantly, each of these locations is another opportunity for prospects to find your company.
Contact us today at (919) 388-1885 to see how video can help your business get found!
To see samples of our video marketing work, please visit our sister site here.